How Bleckmann migrated from Tableau Server to Cloud with TabMove

Bleckmann Tableau cloud migration with TabMove

Bleckmann is a market leader in supply chain management (SCM) services for fashion and lifestyle brands. Founded in 1862, Bleckmann evolved from a transportation company to a provider of complete supply chain solutions with specific expertise in e-fulfilment. From its strong base in Europe, the company expanded into the US and Asia, enabling Bleckmann to serve customers around the world. Its investments and extensive experience in IT solutions ensure that Bleckmann offers a unified platform to its customers worldwide.

In a sector where timing, precision, and agility are everything, near real-time insights and data governance are essential. Bleckmann’s Business Intelligence team plays a vital role in keeping operations lean, responsive, and customer-centric across warehouses, transport hubs, and digital channels.

Bleckmann tableau cloud migration goals-1

The Goal

In 2024, Bleckmann, a global leader in supply chain management for fashion and lifestyle brands, took a decisive step to modernize its analytics infrastructure. With a clear vision to enable scalability, reduce IT complexity, and empower a data-driven workforce, the company partnered with Biztory to migrate from Tableau Server to Tableau Cloud—leveraging Biztory’s proprietary tool, TabMove, to ensure a fast and frictionless transition.

The result? A future-proof analytics foundation in the cloud, completed within days, with zero business disruption, and upgraded to the Tableau Cloud Enterprise license model for maximum strategic value.

Bleckmann tableau cloud migration challenges with tabmove

The Challenge

With an expanding user base and increasingly complex infrastructure, managing Tableau Server internally had become a bottleneck. The Business Intelligence team, led by Astra Vandenbussche, identified several strategic goals:

Reduce IT workload and improve maintainability of the BI environment
Leverage cloud-native capabilities to boost speed, flexibility, and uptime
Unify licensing under an Enterprise model for greater cost-efficiency
Improve analytics adoption through scalable training and governance
Support a hybrid data architecture, including Snowflake, SQL Server, and Oracle

Moving to Tableau Cloud wasn’t just a technical upgrade—it was a strategic enabler for Bleckmann’s broader digital ambitions.

The solution: A TabMove-powered migration

To meet the timeline and complexity of the project, Bleckmann turned to Biztory, Tableau’s #1 partner in EMEA and an expert in cloud migration. Biztory completed the entire migration using: TabMove—a proprietary automation platform designed to streamline and de-risk Tableau Server to Cloud migrations, minimizing the risk for human error, but more importantly, saving time and resources.

With zero downtime and no need for internal rework, the migration exceeded expectations.

424

Workbooks migrated

301

Data sources migrated

Prep flows migrated

Projects migrated

25+ GB

Of analytics content migrated

Preserved

All permissions, schedules and embedded credentials

Connections

Live connections fully reconfigured (Snowflake, SQL, Oracle)

"Very pleased with the results Biztory and Tabmove delivered. The migration went flawless and saved us a bunch of time.”

Astra Vandenbussche, BI Manager at Bleckmann

Building a future-proof license model

But Biztory didn’t stop at migration. The project also included a strategic license transformation to Tableau Cloud Enterprise, which included:

Advanced Management Add-on

for deep platform visibility, scalability, and admin automation

Data Management Add-on

for certified data, lineage tracking, and prep scheduling

Tableau eLearning Licenses

to empower all users—technical and business—with personalized, on-demand training

Impact

Thanks to this collaboration, Bleckmann now operates a cloud-native analytics environment that is fast, secure, and enterprise-grade. The results speak for themselves:

A fully cloud-based setup with zero maintenance burden on internal IT
Seamless and governed access to live data across Snowflake, SQL, and Oracle
Empowered a user base of nearly 300 Tableau users (Mix of Creator, Explorer and Viewer licenses)
Increased user satisfaction and faster dashboard performance
Scalable training via eLearning, enabling deeper adoption and autonomy

From BI analysts to warehouse managers and operational leads, users across the business now access insights faster, more securely, and with greater confidence.