retail ecommerce analytics

Modern Analytics for E-commerce & Retail


Make data-driven decisions to create a seamless personalized omnichannel shopping experience for your customers at scale.

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Don't take our word for it.
Read some of their data stories instead.

Secret Escapes gives all employees analytics freedom

The biggest teams at Secret Escapes are the people who have to work with the hotels to negotiate rates, deals, and partnerships. Qualitative data at their fingertips allows them to negotiate the best deals in minutes. Not hours.

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Ocado Retail sees ROI on data monetization after 8 months

Learn how Ocado - the most famous online supermarket in the UK - creates new opportunities for growth across all of their retailers through data monetisation with their custom Embedded Analytics solution on Tableau.

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Aurora commerce: market-leading analytics in 1 month

For years Aurora commerce, got requests to incorporate analytics capabilities into the platform to have access insights on E-commerce performance. Thanks to embedded analytics from Tableau they had a swift go-to market. 

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Why not solve your retail & e-commerce analytics challenges today?

Make data-driven decisions to create a seamless personalized omnichannel shopping experience for your customers at scale.

Gain granular customer insights

Identify customers who spend and in which categories. Target them with the right marketing campaigns. Identify where wallet share is lost, to whom, and why.

Avoid stockouts and optimize inventory

Get granular insights from merchandising data so you can improve your stockouts and inventory to not any revenue slip through your hands.

Understand your customers' needs

Know exactly what’s going on in your customers’ life and provide them with the right products and services at the right moment in their customer journey.

Integrate data to boost sales channels

Boost your different sales channels by looking at processes, supply chains and other relevant data. Make better decisions based on actual data, rather than gut feeling.


Find meaningful insights in your retail & e-commerce data

Biztory provides full-stack digital data strategies and solutions to help retail & e-commerce organizations accelerate their data journey. Give the people within your organization faster access to accurate data from across your business faster, and simplify reporting for your team.

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Optimize marketing spend with data-driven attribution

The more data you can combine across silos, the better you can attribute sales to certain campaigns.

Use data across channels for a seamless user experience

Enable customers to shop seamlessly through multiple channels both online and offline.

Identify the right pricing points dynamically

Identify the “right price” based on brand image, competition, market basket, seasonal factors, etc.

Improve and optimize stock management

Know exactly what's in stock and what needs to be supplemented. Visualize supply chain dependencies.

Benchmark retailers and franchises

Know exactly how your franchises are performing. See if they are living up to the potential that was forecasted.

Benchmark results for specific KPIs

Basket size, penetration and footfall are all good indicators to see which shops still have growth potential.

Everyone has access to great quality data, and everyone can get all the insights to do their job to the best of their capabilities. This is a game-changer for a company like Ocado Retail.

Daniel Caroli
Team Lead & Analytics Consultant
Biztory UK

Data pipelines built for
retail & e-commerce analytics

We are a full-stack provider and integrator. We can rely on extensive experience and best practices to find your unique optimal set-up.

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The smartest way to load data into your warehouse. Always accurate and up to date. 


Produce trusted datasets for reporting, ML modeling and operational workflows faster.


A powerful data cloud. Near-unlimited power. One platform, many workloads, no data silos.


Self-service data visualization. Share and always up-to-date data with your organization.


Self-service analytics powered by search & AI. Drill down in your data anywhere, anytime.

illustraties_5. Solutions - Services_Data Monetization

Tap into new business models

Identify customer needs, segmentations, market trends and cross-selling opportunities. Discover the possibilities of Embedded Analytics and innovate with new business models and additional revenue streams.

  • Share sales data with suppliers: Set up dashboards with real-life sales data and benchmarking against competition. Ask a fee for these insights.
  • Remove data silos: A strategic omni-channel approach requires information from different business units and needs to be implemented by I.T. to create powerful tools.
  • Advise and decide with data: Advice the CEO and board with data-driven processes. Use real insights, high-quality insights that offer a holistic view of the company.
Discover Embedded Analytics

Hassle-free reporting in dynamic dashboards

Introduce a data culture today to help your company thrive financially tomorrow. Share a trove of insights across teams, set up qualitative data flows and increase the data knowledge of your team.

  • Use true self-service analytics
  • Significantly reduce reporting time
  • Manage operational risks
  • Tap into new business models
  • Share your data with all stakeholders
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tableau accelerator for retail

Jumpstart your analysis with our Tableau Accelerator

Get access to our Customisable Executive KPI Scorecard Dashboard. Build your own comprehensive financial analytics overview in minutes.

  • Pre-built: This Accelerator enables data from all across your business to be drawn together and displayed in a bespoke way for each intended audience.
  • Plug-&-Play: Build your overview in minutes and choose what data to display, from what data sources.
  • How-to included: We've included an adoption guide in the workbook.
Download the Accelerator for free

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