81% of consumers say that being able to trust a brand is a major consideration when deciding where to purchase a product. In today’s digital world, B2C customers have access to an overwhelming number of choices of where to purchase products. This makes turning new buyers into loyal customers a big challenge.

Retailers and E-commerce brands, however, also have access to an enormous amount of data and information today. Data that allows them to build better, more personalized customer experiences that ultimately will build trust with customers and increase brand loyalty.

Join Lex Pierik & Tony Kelly as they discuss how retailers are using customer journey analytics to uncover and optimize the cross-channel journeys that matter to your customers.

Watch our webinar on demand here. 👉